In May 2005 (officially launching in 2007), The Benjamin Bear was just a dream of a couple college students trying to redefine contemporary street fashion. At its core inception it was the group of young artists trying to succeed by any means necessary. The Benjamin Bear meaning ‘success the hard way’ as in no short cuts in life grew to be the embodiment of the contemporary street culture, by playing an integral part in today’s skaters, hip-hop heads, artists, and dreamer alike. Even though it grew into a local underground institution in the southeastern part of the states, The Benjamin Bear from day one always established itself as a brand known for its original, classic, and premium goods. Over its ten year history, The Benjamin Bear continues to strive to be the best in International Progressive & Contemporary Street wear.